'Ben 10' Ratings

Cartoon Network's newest original animated television series, Ben 10 premiered to double-digit gains on the network. The new series about a ten-year-old boy whose discovery of a wristband that grants him the ability to transform into ten different, alien superheroes is taking the cartoon world by storm, aspiring to become another great series for those interested in super hero and science fiction animation. Additionally, the Network's brand spanking new Saturday morning programming block debuted to an increased demographic as well; serving as quality competition to what has become a resurgence in old school Saturday morning cartoons.

Cartoon Network presented its newest original series, the action-adventure-driven Ben 10, with a Saturday morning (10-11 a.m.) premiere featuring two half-hour episodes that averaged significant double-digit increases across kids 6-11, kids 2-11 and tweens 9-14, according to preliminary data from Nielsen Media Research. The story of a 10-year-old boy with the newly-found ability to morph into 10 different alien beings, each with its own super powers, Ben 10 outperformed each of its year-ago time periods, a strong indication for its future success at its regularly scheduled time slot on Saturday mornings at 10 a.m. A total of 6,354,000 unduplicated viewers caught a presentation of Ben 10 over its combined weekend airings. Highlights of Ben 10's outstanding performance averages vs. the same Saturday morning time periods in 2005 include the following:

BEN 10 (Saturday, 10 and 10:30am)

Kids 6-11 delivery (926,000) increased by 29%, and ratings (3.8) by 27%
Kids 2-11 delivery (1,244,000) improved by 18%, and ratings (3.1) by 15%
Tweens 9-14 delivery (693,000) expanded by 72%, and ratings (2.8) by 75%
The 10:30 a.m. episode ranked #1 in its time period on basic cable for delivery, ratings of boys 6-11 and boys 9-14.

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About Ben 10: Ben Tennyson is a normal 10-year-old boy. Except that with a flick of his wrist, he can transform into any one of 10 alien beings with amazing superpowers, like the powerful Four Arms or the slime-spitting Stinkfly. Despite his ability to change physically, Ben is still a kid at heart and has a little trouble figuring out how to act like a superhero when the pressure is really on. Ben 10, a new 30-minute sci-fi action/adventure series, is currently in production at Cartoon Network Studios.

About Cartoon Network: Cartoon Network (CartoonNetwork.com), currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.