"Teenage Mutant Ninja Turtles shares a comedic sensibility with the Nickelodeon DNA, with added layers of action and fantasy that have kept this property an evergreen favorite with multiple generations of audiences," Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group, commented. "We are extremely happy to have the opportunity to be able to focus on this property and creatively re-introduce it to a new generation of kids."
Tales of the TMNT, issue #49
Printed by Mirage (08/2008)
By D. Berger & J. Lawson
A multi-platform entity if there ever was one, TMNT lives through film, television, home video, action figures, videogames, and everywhere else a key boy's title should.
The brand's price tag of $60 million is an aggregate purchase price, but Nickelodeon is already churning the gears on where to take the pizza-devouring ninja terrapins next.
Paramount Pictures, a Viacom-owned division, is planning to distribute the next TMNT film in 2012. Meanwhile, Nickelodeon is busy developing a computer animated television series, also tentatively slated to debut in 2012. According to sources, the current television animation will continue to air on The CW Network's Saturday-mornings through August 2010. It again bears mentioning that Nickelodeon has purchased the intellectual property rights to the entire brand, meaning that all merchandising and broadcasting rights will eventually transition over to Nickelodeon.
"Teenage Mutant Ninja Turtles is a property that maintains a very passionate global fan base, is rich with opportunity for a tentpole movie, and is exactly the right property for us to work together with Nickelodeon," Adam Goodman, President, Paramount Pictures, stated.
on Nickelodeon: Nickelodeon (www.Nick.com), now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films.