Expanding her fruit and, assuredly soon, vegetable-friendly friendships and ratcheting up her familiarity with the music, games, and entrepreneurial mindset indicative of today's preteens, Strawberry Shortcake is reinventing herself again. Now, Miss Shortcake transitions to computer animation.
The first home video release from Twentieth Century Fox Home Entertainment featuring the sprightly berry-girl in CG, Sky's the Limit arrives not soon after American Greetings Corporation acquiesced to the interests of noted kid consumer products and title distribution group Cookie Jar Entertainment, whom now represents the brand in-part.
The Strawberry Shortcake Movie: Sky's the Limit arrives on home video soon to kick start another re-branding effort on behalf of Miss Shortcake. Her cheeks aren't as chubby, her legs aren't as stocky, and now sports a dab of lip gloss and a cell phone; Shortcake, in short, has grown up a little. Without a doubt her update has been made to keep pace with the evolving interest of its young audience, which falls somewhere in the early education range, anywhere from a shade below preschool to ages six or seven-years-old. And so Sky's the Limit, the first computer animated adventure of the new Shortcake and friends, returns to retailers late summer/fall, officially signaling another era shift for the little girl in green and red.
A direct-to-video movie, Sky's the Limit apparently finds Shortcake and friends in a bit of a snag when a "huge boulder threatens everything they hold dear," possibly placing the city's water supply in jeopardy. But when Shortcake fails an adventure to successfully locate the fabled Geyser Stone that might provide a solution to Berry Bitty City, the girl's can-do attitude takes a hit as well. Naturally, it's up to Shortcake's friends to empower the traditionally fun-filled girl to get back into action and save her beloved town.
Extras on the DVD release will include a "Café Cabaret Sing-A-Long" music video, and printable coloring pages.
The most recent, 2D iteration of Shortcake began its home video release stand -- nearly two-dozen titles -- as far back as March 2003, and continued as recently as spring/early summer 2009.
Piggy-backing the Strawberry Shortcake revival this fall is Hasbro as the new master toy licensee. Announced earlier this year, Hasbro has taken over the toy rights to the sugary sweet brand. As such, new toys, dolls, playsets and more have already hit shelves -- more are surely on the way as AGP and/or Cookie Jar look deeper into the CG future of Miss Shortcake. From the Strawberry Shortcake Café Playset ($34.99) to the dress-up toy, the Strawberry Shortcake Sweet Surprise Doll ($24.99), and the Strawberry Shortcake Mini Soft Doll ($9.99), to an assortment of other vehicle sets, themed playsets, and character accessories; Hasbro's new line of Shortcake consumer products appears to be just getting started.
on Twentieth Century Fox Home Ent.:A recognized global industry contributor, Twentieth Century Fox Home Entertainment LLC. is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions
Related 'Strawberry Shortcake' Animation News:
■ "Princess-Themed Strawberry Shortcake Animation on DVD" at AnimationInsider.net (01/2009)
■ "AGP Readies New Strawberry Shortcake Revival" at AnimationInsider.net (07/2008)
■ Search "Shortcake" only at AnimationInsider.net
■ Program website at Cookie Jar Entertainment
Other CG Series Treatment News:
■ "New Angelina Ballerina Premieres in Canada" at AnimationInsider.net (07/2009)
■ " Ballet Masters Put a Mouse on Her Toes" at The New York Times (09/2009)
■ "New Babar CG Animation in the Works" at AnimationInsider.net (03/2009)