Shields Promoted to Cartoon Network's Animation Media

The TBS Group's ever-growing child at the center of attention when it comes to organizing and promoting kids entertainment--the Animation, Young Adults & Kids Media group--continues to change and morph, adapting to industry needs. Having successfully entered the summer months with successful programming up each sleeve, the media group is heading full-speed into a series of seasonal dance that traditionally mark Cartoon Network and Adult Swim's summer campaigns. The latest jumping into the fray is Jill Shields, who has just been promoted to the position of Senior Vice President of Strategic Marketing and Promotions.

Most recently the vp of promotions marketing and sponsorships for Cartoon Network and Adult Swim, Shields now makes the transition over into the Animation, Young Adults & Kids Media area (which covers both cable net and digital net reach), further expanding her current duties. Jill Shields, as the Senior Vice President of Strategic Marketing and Promotions, a newly created position, will additionally be in charge of the development and execution of key promotional and marketing programs associated with Cartoon Network, Adult Swim and their related digital counterparts with the goal of supporting branded properties across multiple platforms.

"Jill's remarkable accomplishments with Cartoon Network's and Adult Swim's advertising sponsorships, along with her deep knowledge of the promotions marketing business overall, make her an extremely valuable asset to the AYAKM marketing team," Brenda Freeman, Chief Marketing Officer, Animation, Young Adults & Kids Media, commented.

"Over her relatively short tenure with the company, she has significantly helped to expand the reach, visibility and brand messaging of our networks and our digital businesses. We're delighted that she has accepted important new challenges and look forward to the bold, creative results we've come to expect from Jill's thriving group."

In her new position, Shields will supervise all of the young media group's special events and trade marketing activity (such as the annual Upfront presentations). With an emphasis on expanding Cartoon Network and Adult Swim brands into the global market, profitably, Jill Shields is looking to use her experience in managing large client partnerships and developing of national advertiser promotional programs to her advantage.

She has been with Turner Broadcasting since the year 2000, initially serving as a consultant in New Media for Cartoon Network. She later served as a senior manager of promotions marketing and sponsorships for Cartoon Network New Media, and eventually, in 2004, as vice president of the division.

The promotion of Jill Shields comes less than a week after Cartoon Network found it necessary to restructure the general, executive management of its Ad Sales and related promotions departments [recent A.I. news: "Cartoon Network Restructuring Continues; Ad Sales Adjusted"]. During which time Cartoon Network promoted two of its key contributors in sales and promotions, while letting go three other individuals. The executive shuffling continues as the network continually espies its consolidation as a measure to secure better focus and growth in areas critical to its many brands' global expansion.

on Cartoon Network: Cartoon Network (www.CartoonNetwork.com), currently seen in 91 million U.S. homes and 160 countries around the world, is TBS, Inc.'s ad-supported cable service offering original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.