"The strength of the Nickelodeon brand comes from how we embrace everything important to kids, and how we are with them virtually everywhere they want us to be," said Cyma Zarghami, President, Nickelodeon & MTVN Kids and Family Group. "Our open philosophy to give audiences access to everything they love, and our commitment to making relevant and innovative content, have put us at the top of cable, VOD and online. Nickelodeon has strong momentum as a brand and as a business, and we have a great foundation built on great talent and relationships with some of the best creative leaders in our industry."
 |
from Gym Teacher |
Pick-ups for returning hit animated series include: SpongeBob SquarePants, The Fairly OddParents, Back at the Barnyard and the preschool- focused The Backyardigans; and the network's new global multi-platform pro-social environmental campaign, The Big Green Help.
Nick also offered a preview of the forthcoming animated series The Mighty B!, premiering April 26 and co-created by Saturday Night Live's Amy Poehler.
Held this morning at the Hammerstein Ballroom in New York City, Nickelodeon's upfront presentation featured special guest appearances and contributions from: The Mighty B!'s Poehler; tween stars Miranda Cosgrove and Jennette McCurdy from the multi-platform Nick hit, iCarly; Christopher Meloni, Emmy-nominated actor and now star of Gym Teacher: The Movie; and Chairman of Sony Music Label Group Rob Stringer. The event was capped by a musical performance from recording artist Natasha Bedingfield, who sang her hits "Love Like This" and "Unwritten."
Zarghami added, "We've been number one in cable with kids and adults for more than 13 years, and our expansion onto other platforms has been equally terrific. We are now embarking on some exciting initiatives that will be transformational to our business as the first generation of parents who grew up on Nickelodeon come of age and have families of their own. As well as the hits we create on television, we want to give kids and their parents entertainment and recreation choices that have dual appeal."
About Nickelodeon: Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.