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Certifiably destroying audience delivery numbers recorded in the previous year's period of programming, "Fairly OddBaby" ranks second only to this year's remarkable Super Bowl performance in terms of appealing to all kid demographics.
The television special, which aired only recently, tracks Timmy, Cosmo and Wanda in there preparation to ensure that the first fairy baby born in millennia arrives safe and sound at home with its new family.
The premiere of the hour-long "Fairly OddBaby" chapter was the highest rated Fairly OddParents episode in the franchise's history. The television special raked in some 5.3 million viewers of the Kids 2-11 audience, a reception that was up double digits (+96%) over last year's like time period. The new episode averaged 8.8 million total viewers (+109%), a reach of 4.2 million among the precious Kids 6-11 demographic (+133%). All of television's top-rated children's television series year-to-date additionally drew in a reported 3.2 million with Tweens 9-14 (+165%).
The "Fairly OddBaby" special was supported online with a Fairly OddParents show page that received more than one million visits since going live on Feb. 7. In addition, a "Fairly OddBaby" online casual New Game of the Week, which launched on Nick.com on February 14th, generated an approximated 904,000 game plays within its first four days on the website. A special "Fairly OddBaby" video generated 1.6 million streams on TurboNick online.
About Nickelodeon: Nickelodeon (www.Nick.com; A.I. news: Nick Q3 & Q4 Ratings), in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 13 consecutive years.