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Cable TV Animation: Q3 & Q4 Ratings
February 20th, 2008 4:07 PM by Aaron H. Bynum
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Broadcast TV Animation || Central/South America

Central / South America:
The following are broadcast television networks in Central/South America whose top monthly broadcasts through the Third and Fourth Quarters of ratings analysis included television animation. Of notable extent, ratings shares and delivery numbers are available for the nations of Argentina, Brazil, Columbia and Mexico. The television animations listed are of the top ten rated programs for their month of citation, as culled from an average of said program's total runs through the month of analysis. The demographic generally exploited here (P4+) may, if one chooses, be roughly equated with Total Viewership tendencies previewed in North American ratings analysis.

In Argentina, the highest ranked animated television series is the ever-globalizing dysfunctional family The Simpsons, who toward the end of the summer months held a remarkable 663,000 average viewership, a 5.26 ratings share. The contemporary classic, which airs on Television Federal (or, Telefe), consistently ranks high each month, often tripling the performance of animation and live-action titles at the bottom of the top ten list; such as a Toon Disney franchise and Power Rangers: Space Patrol Delta, both of which air on Channel 13: Artear. The Simpsons averaged a lesser, but still number one ranked delivery of 497,000 (3.95 share) in November 2007.


Brazilian broadcast television features animated programming that North American cartoon viewers will recall having indeed fallen in love with years prior at the peak of their hype.

More interesting to some may be the fact that classic animated titles from years gone such as Popeye, The Perils of Penelope Pitstop, The Wacky Races and Tom & Jerry performed well at varying intervals throughout the Third and Fourth Quarter.

The unforgettable story of a group of peculiar if not wholly strange characters vying for the most ambiguous racing title ever created, The Wacky Races (1968) and its spin-off The Perils of Penelope Pitstop (1969) found audiences towards the end of summer in July and October respectively. The Wacky Races averaged a ratings share of 4.10 and found an audience of roughly 724,000 with each airing; while for Penelope Pitstop, a statistically higher ranked but numerically lower 711,000 (4.0 share). Both programs aired on Sistema Brasileiro de Televisao.

The All New Woody Woodpecker Show (1990), which airs on Rede Record, was one of the most consistently rated cartoons in all of Brazil, which did not suffer from schedule riffs throughout Q3 and Q4. The program, the first new Woody animated series since 1979, originally aired on FOX Kids in the states. The All New Woody Woodpecker Show averaged a 4.22 share in July, to later average a lesser but consistent delivery performance of 628,000 (3.52 share) in the Fourth Quarter.

Popeye cartoons proved popular in Q4 as well, frequently averaging in the upper half of the top ten performances of each month, turning out 691,900 as the audience standard, which included a Quarterly 3.88 ratings share median. Other highlights include X-Men: Evolution (2000) with an outstanding July 2007 performance, resting at 903,800 (5.07); and Justice League Unlimited (2004), with strong runs in the months of October (3.69 share) and December (3.62). Popeye airs on Rede Record, X-Men and JLU both aired on Sistema Brasileiro de Televisao.

Columbia numbers are available chiefly from the Third Quarter and a small portion of the Fourth Quarter. In Q3, the generally older demographic focused Futurama (1999) fared well against the nation's frequently successful primetime dramas. The science-ficto-comedy about a brain-dead Americana thrust one thousand years into the future earned a July viewership of 773,700 (4.43 share) -- edging out The Simpsons, at 764,000 (4.38). August saw something slightly better, Futurama with 786,480 (4.51). Both programs aired on Caracol.

Interesting finds include an end of summer stint for Superman: The Animated Series (1996) in the month of July with a percentage share of 3.28. Also of interest is Avatar: The Last Airbender (2005), whom in August and October broke into the second half of the top ten broadcasts.

The young adult fantasy-adventure split the rankings in August, averaging an impressive 810,000 viewers at a share of 4.60; while in the latter month mentioned, slowing down to 662,000 (3.56).

Superman and Avatar also air on Caracol television.

Broadcast television in Mexico for Q3 and Q4 audiences witnessed only one thing: consistency. The same few programs remained in the top ten listings -- SpongeBob SquarePants, Power Rangers (various), The Simpsons -- only occasionally including the presence of other titles, for monthly stints. Although the above and beyond top television program for both Quarters in 2007 for broadcast television in Mexico was kid sitcom Drake & Josh, the second and third place delivery ranking was frequently occupied by the sponge and the donut-craving man.

Monthly spotlights include Ben 10 (2006) in July with a 3.20 share, The Fairly OddParents (2001) in July with a 3.06 share; Codename: Kids Next Door (2002) in August with a ratings share of 3.24; The Powerpuff Girls (1998) at 3.36 in October; and The Bugs Bunny Show with a 3.30 share in December.

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(Sources: Cynopsis Media, Nielson Media Research, Nielson/Net Ratings, NetView, Broadcast Newsroom, AnimationArtist.com, AnimationInsider.net, MarketWatch, Star Media Multitrak Reporting System, Computer Applications Development, Inc.)

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