Cartoon Network fared much better in the Fourth Quarter. The animation and now live-action mix cable channel for children still lost viewers, without question; however, thanks to a few resilient programs Cartoon Network temporarily managed to stop the excessive bleeding. October 2007 slipped only 06% (K6-11, Total Program Day) and the month of November 2007 fell just 07% (K6-11, Total Program Day).
The Kids 2-11 demographic in particular came to play thanks to the new original television animation Chowder, a playful, eclectically designed comedy on cooking. Related ratings reports for this cartoon series can be found at the following, previously published AnimationInsider.net news articles: "'Chowder' Premiere Ratings" (11/07/2007), Animation Ratings Round-Up" (11/16/2007) and "CN November Notables" (11/27/2007).
It is stipulated that the crowds drawn by Chowder, his mentor Mung Daal and non-girlfriend Panini did indeed offset Cartoon Network's recurring losses in more than one demographic. However, outside of new show premieres (inclusive of the new series Transformers Animated), Cartoon Network seems to be taunting a dangerous trend with large dips in viewership on a weekly transition, by many thousands of viewers even, only to recoup ever so slightly at each month's end.
Cartoon Network did not fare well with Year End ratings. Based on numbers that are drawn from year-to-year comparisons of yearly averages for key audiences; the network dropped like a rock, down a reported 16% (K6-11, Total Program Day) to 631,000 viewers; and 15% to a lackluster ratings share of 1.1 (P2+, Primetime), down from a 1.3 rating last year. Although showing some resiliency very late on into the year, even vaguely gaining in Total Viewers (P2+) for the Total Program Day in December, Cartoon Network from the wider perspective is still falling. Combating these failing numbers, for the long term, has chiefly been met with original programming and as many are aware, highly extensive corporate restructuring.
Adult Swim exhibited stable numbers for adult audiences, showing moderate growth where it counted, while traditionally taking in supplementary viewers in the far younger demographics. Q3 2007 saw an increase of 04% (K6-11, Total Program Day), for example, which outlines same-demo increases for key Third Quarter months of July and August, the latter of which saw the largest growth of the two with 18% (K6-11, Total Program Day) to 204,000.
Altogether, Adult Swim experienced its familiar, looping graph wherein the numbers will sink for the first couple weeks of the month, only to slightly rebound by month's end -- a trend that would get the best of the late night cable network come the Fourth Quarter, no doubt. But for August 2007, Total Viewers (P2+) of Total Program Day statistics was as volatile. On the other end of the spectrum, there wasn't much movement from the Adults 18-49 Total Program Day audience.
Q4 and Year End ratings for Adult Swim's older, primary demography wasn't so much a resounding success as it was a mild progression [related A.I. news: "[as] End of Year '07 Ratings"]. These delivery numbers include Men 18-34 up 13% and Adults 18-34 increasing some 08%.