As previously reported by Animation Insider, MoonScoop contributed to a deal signed with Atlantyca Ent. and 9 Story Entertainment to develop and produce an animated television series based on Geronimo Stilton [related A.I. news: "'Geronimo Stilton' Animation News"].
This being the second deal inked involving these two companies in recent months, Taffy Entertainment now will be assisting in the promotion of the award-winning international kids' brand. With popular children's literature and a television cartoon on the way, Taffy Ent. is gauged to push a great deal of their resources into international consumer products licensing.
"We believe the timing is right for Geronimo Stilton to grow along with his worldwide audience," Pietro Marietti, Chairman of Atlantyca Entertainment explained. "Taffy Entertainment has a creative and resourceful Consumer Products Group that brings a wealth of experience in the kids business, along with a global reach. From our initial meetings regarding the new TV series, we realized we also found a consumer products partner that shares our passion for Geronimo."
In addition to consumer products licensing, the agreement between Atlantyca and Taffy will allow room for promotional endeavors as well for the children's brand. Bringing intelligent, highly literate, mild-mannered character personalities to children everywhere, Geronimo Stilton will continue to find new audiences. Taffy Entertainment will use their world presence to enhance the classic book series like never before. The Geronimo Stilton books were first published in Italy in May 2000 and to date have sold over 16 million so far in Italy alone with 23 million books being sold worldwide in 2006. The book series has garnered numerous awards, including The Cenacolo Award (2000) for Publishing and Multimedia Innovation, and The Andersen Prize (2001) as the Personality of The Year.
"Geronimo Stilton is destined to be one of those timeless, ubiquitous brands that we'll talk about for years to come," Cynthia Money, President, Worldwide Consumer Products and Marketing for Taffy Entertainment commented. "The ability to work with Geronimo and Atlantyca utilizing the design of both the classic book series and the new updated TV series also enables us manage and maintain a consistency in the look and messaging across all licensing platforms. We will continue to seek out potential partners who can also bring something to the marketplace that will be equally embraced by both children and parents alike. Above all, we will honor the connection kids and parents have with Geronimo and the other characters in everything we develop around the brand."
About Atlantyca Entertainment: Atlantyca Entertainment was established in September 2006, a result of the worldwide publishing success of celebrated kids book series Geronimo Stilton and the entrepreneurial astuteness of creator Pietro Marietti, who, along with Elisabetta Dami, produced one of today's most successful junior publishing sensations. The company seeks co-production partners to produce content for TV, movies, and multi-platform for a variety of their renowned book properties. The company aims to ensure the continued success of all of their currently owned properties and will develop new properties annually as part of their production and distribution growth plans.
About Taffy Entertainment: Taffy Entertainment (www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe.
This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market.