"The $2 billion benchmark is a testament to the hard work our organizations have put into building this brand to the evergreen status it is today, ensuring that Strawberry Shortcake is truly 'growing better all the time.'"
Playmates Toys holds the master toy license for Strawberry Shortcake, and continues to re-launch all-new lines of the brand. Additionally, in 2007 and 2008, Playmates will continue to rollout new merchandise that ties in with the tentpole themes, as well as support the brand with national advertising campaigns. Highly contributive to the sales registered over the past few years for the brand, the toy/doll lines feature diverse characters as they reflect the several different personalities of the merchandise's audience.
On the literary front, Penguin Putnam has eleven new books in release this year, and to date has sold more than 11 million books from the Strawberry Shortcake publishing program, which has published 70 titles (since 2003).
The entertainment platform for Strawberry Shortcake features new DVD titles, theatrical matinees, and for the first time, major broadcast television exposure. With more than 10 million units of Strawberry Shortcake shipped to date, Twentieth Century Fox Home Entertainment has released two new DVD titles, "Sweet Dreams Movie" and "Berry Blossom Festival," along with an upcoming October release of "Let's Dance," to coincide with the fall 2007 "dance" tentpole theme. In spring 2007, Fox released a theatrical feature, "Berry Blossom Festival" on screens across the U.S., which marked the second theatrical release for the brand. "The Sweet Dreams Movie," released in fall 2006, achieved the best performance ever for a children's matinee-only release. Eight new DVD titles are planned for the 2008-2009-release slate.
He has Sour Grapes open a phony Dance Studio, posing as a famous teacher so she can keep the kids busy while he plunders the berry crops. But things don't go as planned. Sour Grapes begins to enjoy teaching Strawberry & Friends and can't bring herself to betray them, much to Pie Man's chagrin.
The DVD release, courtesy of 20th Century Fox, contains bonus features such as a sing and dance-along via the "The Strawberry Shake," a music video entitled "Friendship is a Dance" as well as a character gallery "memory book."
About American Greetings Properties: American Greetings intellectual property and outbound licensing division, American Greetings Properties (www.agpBrandes.com), was established to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired by the success of two properties, Care Bears and Strawberry Shortcake, which have each made $2 billion in retail sales, $4 billion collectively.
About American Greetings Corporation: American Greetings Corporation (Official Website) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.7 billion.
About DIC Entertainment: DIC Entertainment (www.DiCEntertainment.com), a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. In 2006, DIC acquired Copyright Promotions, a Pan-European licensing agency that represents the licensing rights of a broad portfolio of world-renowned companies including DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century Fox, Viacom and The Football Association. DIC is headquartered in Burbank, California with offices in New York, Paris and London.