CBS & DiC Establish KEWLopolis, Saturdays

Seeking to represent another facet of broadcast television's new strategy for winning back Saturday mornings, CBS and DiC Entertainment have announced the results of a new re-branding effort for a Saturday morning children's television block of programming. The need to attract eyeballs in the early hours on the weekends has grown over the past few years, apart from a lull late in the past decade. DiC Entertainment, a constant supplier of children's programming that often fits business models designed for broad youth appeal, has been key to this programming block's development in particular.

from Dino Squad

KEWLopolis, as the programming effort be called, is scheduled to begin mid-September of this year and will feature a large amount of animated programming, most of which however is still skewed towards girl demographics.

The programming block will contain a good amount of television animation based on older properties while other shows will stem from more modern production and merchandising efforts; all titles of which have the superb opportunity to connect with audiences on additional, multimedia levels.

Newer shows such as Care Bears: Adventures in Care-A-Lot, Horseland and Strawberry Shortcake will likewise be colliding head-on with Sushi Pack and Dino Squad. KEWLopolis launches on the CBS Television Network Saturday, September 15th, 2007 at 7:00am.

The Saturday morning line-up for the 2007-2008 season will be evolving throughout the fall months; however, a schedule is revealed below, with program descriptions and the like on the following pages of this AnimationInsider.net news article. Please note that the schedule's day and time may differ from market-to-market--please check your local listings. Gaps listed in programming (9:00am-11:00am) are often due to local news reporting.

In addition, a web destination and official site, www.KEWLopolis.com, is being created for the launch of the block which will tie into all of the programming airing on the Saturday morning television block. The online community will reportedly serve as a destination for the programming block's key Kids 6-12 demographic with a portal to individual series websites. Additionally, the entertainment site will feature programming information, games, polls, news and other relevant materials.

	Schedule from September 15th
07:00am-07:30am	Care Bears: Adventure In Care-A-Lot
07:30am-08:00am	Strawberry Shortcake
08:00am-08:30am	Cake (live-action)
08:00am-09:00am	Horseland
11:00am-11:30am	Sabrina: The Animated Series
11:30am-12:00am	Trollz

	Schedule from November 3rd
07:00am-07:30am	Care Bears: Adventure In Care-A-Lot
07:30am-08:00am	Strawberry Shortcake
08:00am-08:30am	Cake (live-action)
08:00am-09:00am	Horseland
11:00am-11:30am	Sushi Pack
11:30am-12:00am	Dino Squad

About DIC Entertainment: DIC Entertainment, a fully integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of renowned programming. As a pre-eminent supplier of kid’s programming worldwide, DIC has developed strategic partnerships with key broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia.

About CBS Television Network: America's most watched television network, CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by more than 100 million people each week of the 2005/2006 season.