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Cartoon Network Reaches Out
May 23rd, 2007 12:20 PM by Kendall Lyons

New Anti-Obesity Campaign

Cartoon Network started off asking viewers, particularly children, to "Get Animated!"

Now they are back with more messages on living active and being healthy!

Former Tennis Pro and current Boys & Girls Clubs of America (BGCA) Ambassador Anna Kournikova is teaming with Cartoon Network on an all-new healthy lifestyles DVD program entitled GET ANIMATED WITH ANNA KOURNIKOVA that will teach kids fun, creative ways to stay healthy and active in any typical indoor classroom. Featuring multiple Cartoon Network animated "stars" joining Ms. Kournikova and BGCA kids in various demonstrations, the program will be introduced to some 4,000 Boys & Girls Clubs across the country starting June 4, and will reach more than four million kids between the ages of 6-13. The announcement was made this morning in Orlando, FL, at the annual BGCA convention by Frank Sanchez, vice president of corporate relations.

"GET ANIMATED WITH ANNA KOURNIKOVA presents a brand new opportunity for kids to learn creative ways to be more active and energetic on a daily basis, even if time or weather might force them to remain indoors," explained Sanchez. "While Boys & Girls Clubs of America offer numerous sports and recreational programs for our Clubs, we found that a significant number of kids choose not to participate if they are not yet proficient or comfortable with a particular sport. This new DVD program shows that absolutely every child can find a way to raise his or her heart rate, burn some calories and become more fit-even in a non-traditional setting like a classroom. Best of all, it can be really fun, too."

"I am very excited to be a part of this health and fitness DVD on behalf of the Boys & Girls Clubs of America," stated Anna Kournikova. "As an athlete, I understand the importance of being in good shape and leading a healthy lifestyle so I wanted to share some of my knowledge with today's youth in a fun and interactive way. It's about making our kids stronger in both body and mind."

"The overall objective of GET ANIMATED WITH ANNA KOURNIKOVA is to instill a sense of the benefits and importance of daily movement," added Dennis Adamovich, Cartoon Network Senior Vice President of Marketing. "This project will be applicable to all kids, not just athletes, and implemented daily throughout Boys & Girls Clubs."

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