AS: April Ratings

Another month of late-night cable television programming filled with animation for adult demographics and another month of record-breaking delivery numbers for key audiences. Adult Swim continues to wrangle in its audiences through awkward programming decisions and unique project greenlighting, just as much as the evening network uses the most basic ratings momentum to swing from week to week, month to month, finding success again and again. In recent Adult Swim programming news, the network's annual Upfront presentation has drawn the eyes and ears of a number of television viewers [related A.I. news: "Adult Swim Upfront 2007: Overview"]. While for the month of April 2007, Adult Swim posted its highest-ever monthly Total Day Delivery marks for key audiences and much more:

Scoring four straight months of record-setting delivery among young adults, Adult Swim in April charted three new basic cable records with the highest-ever total day delivery of adults 18-24, men 18-34 and men 18-24, according to preliminary data from Nielsen Media Research. Additionally, the late-night network posted cable's highest-ever April total day delivery of adults 18-34. With extremely strong double-digit growth across all targeted demos vs. April last year, the late-night network also ranked #2 among basic cable networks for total day delivery of adults 18-49. Highlights of Adult Swim's overall April performance include the following:

ADULT SWIM (M-Th, Sa, 11pm-6am; Su, 10pm-6am) April '07 vs. April '06:

Adults 18-34 delivery (480,000-new April basic cable record) increased by 30%, and ratings (0.7) by 17%
Adults 18-24 delivery (316,000-new basic cable monthly record) improved by 50%, and ratings (1.1) by 38%
Adults 18-49 delivery (613,000) grew by a rather solid 27%, and ratings (0.5) by a reported 25%
Men 18-34 delivery (305,000-new basic cable monthly record) expanded by 33%, and ratings (0.9) by 29%
Men 18-24 delivery (202,000-new basic cable monthly record) jumped by 38%, and ratings (1.4) by 40%
Adult Swim programming in April accounted for 16 of the Top 50 programs of the month among adults 18-34-more than any other network-and 18 of the Top 50 telecasts of the month among men 18-34, also more than any other network.

About Adult Swim: Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.