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Reportedly arranged in this tight-knit but ultimately wildly varying manner for the sake of multi-platform programming, The Mr. Men Show could in the end contain hundreds of animated shorts that could appear everywhere from cell phones to internet promotions to other digital media platforms.
The program's devotion to humor and comedy over curriculum and education may entice licensors for its presence as an anomaly of sorts, whose creative canvas is unlimited in scope.
Presented in two-dimensional flash animation, The Mr. Men Show will as previously mentioned feature animation production by Renegade Animation. After recently expanding their offices to include a talented pool of artists in the United States Northwest [related A.I. news: "Renegade Animation Opens Portland Studio"], the animators for this animated television series are ready for a broader, more consistent production pipeline. The Mr. Men Show will be animated in Los Angeles. Outside of the group's commercial work, Renegade Animation may be easiest to know from their three seasons of production of the Cartoon Network original animation Hi Hi Puffy AmiYumi from a few years ago, as well as the opening credit animation for the hit action/adventure television program Ben 10.
The Mr. Men Show will be written and produced by Kate Boutilier and Eryk Casemiro. Boutilier and Casemiro have achieved success worldwide with television animation properties that include the smartly written Rugrats, the ever creative The Wild Thornberry's as well as the Rugrats in Paris title. The demographic for The Mr. Men Show reportedly includes upper preschool and ages slightly higher, Kids 6-8 some would say would be the key target.
Product licensing for this program is already underway, as Chorion Ltd. has, according to a KidScreen publication, tapped Briefly Stated for an array of junior sleepwear and underwear; ES Originals for fashionable stationary, handbags, backpacks and tote backs for the teen demographic; and Freeze for uniquely designed t-shirts for juniors and young adults. Each of these softline merchandising deals are aimed for retailers, naturally, to help keep the brand fresh in the minds of young consumers. The products should hit store shelves in Fall 2008, a full season before The Mr. Men Show airs on Cartoon Network in the United States.
About Chorion Ltd.: Chorion is a media content company that owns and manages an extensive portfolio of classic and contemporary premium copyrights with worldwide appeal. The company comprises three divisions: Children's, Literary Estates, and TV and Film. The Children's division directs global entertainment and merchandising for Chorion-owned brands including Noddy and Mr. Men, as well as managing the non-publishing rights for other, significant properties.
About Cartoon Network: Cartoon Network (http://CartoonNetwork.com), currently seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.