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This line of Foster's Home for Imaginary Friends licensed merchandise will rest in softlines--which includes a line of knit tops, fleece tops and t-shirts for the juniors and tweens demographics.
After all, who wouldn't want a t-shirt with Cheese all over it?
The clever humor of the popular animated television series created by Craig McCracken, which follows a young boy and his best friends at a foster home, for imaginary friends, seems like prime material for an intelligently designed clothing line. Mighty Fine, Cartoon Network Enterprises' partner in this endeavor, is a fashion design studio that is also working with CNE on other, similarly structured design/merchandising deals.
"Mighty Fine is the right partner for Cartoon Network, bringing some of our most popular characters – including The Powerpuff Girls and now Foster's to their specialty and high-end boutique clients" Christina Miller, Vice President of Consumer Products for CNE commented. "Foster's humor and style has a broad appeal and Mighty Fine will bring these characters to a wider fan base." The designs of the clothing are currently expected to blend style and fashion with the unique humor of the animated television series. The designs are also expected to appeal to the junior's demographic and will be sold with a market sales retail price ranging between $25.00 to $60.00 through related, upscale department stores. The deal reached between Cartoon Network Enterprises and Mighty Fine is a multi-year deal.
"We are thrilled to extend our partnership with Cartoon Network," Justin Watson Marketing Director Mighty Fine stated. "Bloo, Coco, Wilt and all of the Foster's Home for Imaginary Friends family have found a good home with Mighty Fine and we can't wait to introduce them to our retail friends."
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The deal between Mighty Fine and Cartoon Network Enterprises compliments a successful partnership with Logotel for the Foster's Home for Imaginary Friends property that targets the young men's market.
Additionally, there will be a new line of toys based on the series currently scheduled to debut in the Spring of the 2007-year from master toy licensee Mattel.
The hit original series is at the forefront of a network wide programming and marketing initiative that has elevated Mac and Bloo to iconic figures of the Cartoon Network brand through a 360 degree marketing plan that includes programming highlights, promotions, new media, consumer products and gaming that extend well into 2007.
About Mighty Fine: A trio of entrepreneurs joined forces in 1992 to create Mighty Fine -- a company that would soon change the face of fashion. Guy Brand, Stacy Kitchin and Patty Timsawat have grown the Los Angeles-based company from a progressive, yet underground t-shirt line to an internationally recognized fashion force and brand innovator. With an extensive network of retail partners, including hip boutiques, specialty, department and mid-tier retailers, Mighty Fine is the creator and licensor of memorable characters including French Kitty, Ruby Gloom and Bad Cat, as well as the brainchild behind the brands Public Library and Doe.
About Cartoon Network Enterprises: Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of award-winning animation franchises including Foster's Home for Imaginary Friends, Ben 10, The Powerpuff Girls, Ed, Edd n Eddy, Hi Hi Puffy AmiYumi,My Gym Partner's a Monkey, Camp Lazlo, The Grim Adventures of Billy and Mandy, Adult Swim and more. Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families.